Alison Harris – Medium

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Alison Harris

The Marketing Murmuration

It’s easy to be impressed by a lot of marketing gurus on social media. They’ve perfected the clickable headline that promises the inside…

4 min readJan 11, 2019

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The Marketing Murmuration

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Alison Harris

The Value of Earned Media in a Content Marketing World

With enough time and money, it’s easy to spread the word of your company’s accomplishments and ideas. You can develop customer success…

2 min readJan 3, 2021

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Alison Harris

How to Get Great Customer Success Stories

The customer success story is the gold standard of content. When done right, customer success stories engage prospects and build trust…

3 min readJan 3, 2021

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Alison Harris

5 Valuable Insights on Content Promotion

Content promotion is pretty much the core of B2B PR and media relations. While digital marketing and content marketing tools are getting…

2 min readJan 3, 2021

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Alison Harris

Content Promotion Checklist: A B2B PR Strategy

If a tree falls in the woods and there’s no one to hear, does it make a sound? Who cares! When you are marketing a product or service, the…

3 min readJan 3, 2021

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Alison Harris

How to Market Complex Products to B2B Audiences: Break it Down

Marketing complex products to a B2B audience requires a meaty content promotion strategy. The stakes are high for these purchasers…

4 min readJan 3, 2021

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Alison Harris

Churned Content Will Burn: Keep the Trade Press in Your Toolkit

I received an email this morning with the subject line “How to Churn Out Content”. Ugh, no. That may have worked in the early days of…

3 min readJan 3, 2021

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Churned Content Will Burn: Keep the Trade Press in Your Toolkit

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Alison Harris

Pitch Perfect: How to Craft a Pitch to Get Results

One of the core aspects of my work when I was a virtual CMO was to help people communicate. I worked with people in all phases of business…

4 min readJan 3, 2021

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Alison Harris

Earned and Owned Media in Content Marketing — How it Works

B2B marketing is different from the consumer world, in part because it relies on engaging with an audience that wants a lot of information…

4 min readJan 3, 2021

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Earned and Owned Media in Content Marketing — How it Works

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Alison Harris

Building Your Content Library — Eight Ideas to Get Started

The most powerful way to connect with B2B customers is through education — people are eager to learn, and providing the information they…

5 min readDec 27, 2020

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Building Your Content Library — Eight Ideas to Get Started

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Alison Harris

Alison Harris

All things B2B marketing. Former virtual CMO, now in-house bizdev. I founded content calendar software PlanITPDQ. Constantly curious. alisonhms[at]gmail.com

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