5 Valuable Insights on Content Promotion

  1. Finding your influencers is a time consuming, but crucial step in the content promotion process.
  2. Think small — your influencers may not reach millions of readers, but they are reaching the RIGHT readers for you.
  3. Take the time to make it personal. It makes a difference.
  4. Keep it going. They call it “news” for a reason — if you want to stay top of mind, you need to keep it fresh.



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Alison Harris

Alison Harris


All things B2B marketing. Former virtual CMO, now in-house bizdev. I founded content calendar software PlanITPDQ. Constantly curious. alisonhms[at]gmail.com