It’s easy to be impressed by a lot of marketing gurus on social media. They’ve perfected the clickable headline that promises the inside scoop on how to hack your marketing. Follow a few simple steps and you, too, can have 80 million followers, earn a six-figure income on the speaking…

The customer success story is the gold standard of content. When done right, customer success stories engage prospects and build trust. They also are a terrific way to generate earned media, because journalists are far more interested in your customers’ point of view than in yours. But these stories don’t…

Alison Harris

All things B2B marketing. Former virtual CMO, now in-house bizdev. I founded content calendar software PlanITPDQ. Constantly curious. alisonhms[at]gmail.com

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