It’s easy to be impressed by a lot of marketing gurus on social media. They’ve perfected the clickable headline that promises the inside scoop on how to hack your marketing. Follow a few simple steps and you, too, can have 80 million followers, earn a six-figure income on the speaking circuit, put your SaaS signups on steroids, what have you. But what if we focus instead on marketing murmuration?

A murmuration is a flock of birds that pivot and swoop in unison. A single bird’s flight is delightful; a flock in synchrony is mesmerizing and inspiring. They are so in…

Alison Harris

All things B2B marketing. Former virtual CMO, now in-house bizdev. I founded content calendar software PlanITPDQ. Constantly curious. alisonhms[at]gmail.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store