It’s easy to be impressed by a lot of marketing gurus on social media. They’ve perfected the clickable headline that promises the inside scoop on how to hack your marketing. Follow a few simple steps and you, too, can have 80 million followers, earn a six-figure income on the speaking circuit, put your SaaS signups on steroids, what have you. But what if we focus instead on marketing murmuration?

A murmuration is a flock of birds that pivot and swoop in unison. A single bird’s flight is delightful; a flock in synchrony is mesmerizing and inspiring. They are so in…

Alison Harris

All things B2B marketing. Former virtual CMO, now in-house bizdev. I founded content calendar software PlanITPDQ. Constantly curious. alisonhms[at]

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