PinnedAlison Harris·Jan 11, 2019The Marketing MurmurationIt’s easy to be impressed by a lot of marketing gurus on social media. They’ve perfected the clickable headline that promises the inside…
Alison Harris·Jan 3, 2021The Value of Earned Media in a Content Marketing WorldWith enough time and money, it’s easy to spread the word of your company’s accomplishments and ideas. You can develop customer success…
Alison Harris·Jan 3, 2021How to Get Great Customer Success StoriesThe customer success story is the gold standard of content. When done right, customer success stories engage prospects and build trust…
Alison Harris·Jan 3, 20215 Valuable Insights on Content PromotionContent promotion is pretty much the core of B2B PR and media relations. While digital marketing and content marketing tools are getting…
Alison Harris·Jan 3, 2021Content Promotion Checklist: A B2B PR StrategyIf a tree falls in the woods and there’s no one to hear, does it make a sound? Who cares! When you are marketing a product or service, the…
Alison Harris·Jan 3, 2021How to Market Complex Products to B2B Audiences: Break it DownMarketing complex products to a B2B audience requires a meaty content promotion strategy. The stakes are high for these purchasers…
Alison Harris·Jan 3, 2021Churned Content Will Burn: Keep the Trade Press in Your ToolkitI received an email this morning with the subject line “How to Churn Out Content”. Ugh, no. That may have worked in the early days of…
Alison Harris·Jan 3, 2021Pitch Perfect: How to Craft a Pitch to Get ResultsOne of the core aspects of my work when I was a virtual CMO was to help people communicate. I worked with people in all phases of business…
Alison Harris·Jan 3, 2021Earned and Owned Media in Content Marketing — How it WorksB2B marketing is different from the consumer world, in part because it relies on engaging with an audience that wants a lot of information…
Alison Harris·Dec 27, 2020Building Your Content Library — Eight Ideas to Get StartedThe most powerful way to connect with B2B customers is through education — people are eager to learn, and providing the information they…
