Alison Harris – Medium

Alison Harris

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Alison Harris

The Marketing Murmuration

It’s easy to be impressed by a lot of marketing gurus on social media. They’ve perfected the clickable headline that promises the inside…

Jan 11, 2019

The Marketing Murmuration

Jan 11, 2019

Alison Harris

The Value of Earned Media in a Content Marketing World

With enough time and money, it’s easy to spread the word of your company’s accomplishments and ideas. You can develop customer success…

Jan 3, 2021

Jan 3, 2021

Alison Harris

How to Get Great Customer Success Stories

The customer success story is the gold standard of content. When done right, customer success stories engage prospects and build trust…

Jan 3, 2021

Jan 3, 2021

Alison Harris

5 Valuable Insights on Content Promotion

Content promotion is pretty much the core of B2B PR and media relations. While digital marketing and content marketing tools are getting…

Jan 3, 2021

Jan 3, 2021

Alison Harris

Content Promotion Checklist: A B2B PR Strategy

If a tree falls in the woods and there’s no one to hear, does it make a sound? Who cares! When you are marketing a product or service, the…

Jan 3, 2021

Jan 3, 2021

Alison Harris

How to Market Complex Products to B2B Audiences: Break it Down

Marketing complex products to a B2B audience requires a meaty content promotion strategy. The stakes are high for these purchasers…

Jan 3, 2021

Jan 3, 2021

Alison Harris

Churned Content Will Burn: Keep the Trade Press in Your Toolkit

I received an email this morning with the subject line “How to Churn Out Content”. Ugh, no. That may have worked in the early days of…

Jan 3, 2021

Churned Content Will Burn: Keep the Trade Press in Your Toolkit

Jan 3, 2021

Alison Harris

Pitch Perfect: How to Craft a Pitch to Get Results

One of the core aspects of my work when I was a virtual CMO was to help people communicate. I worked with people in all phases of business…

Jan 3, 2021

Jan 3, 2021

Alison Harris

Earned and Owned Media in Content Marketing — How it Works

B2B marketing is different from the consumer world, in part because it relies on engaging with an audience that wants a lot of information…

Jan 3, 2021

Earned and Owned Media in Content Marketing — How it Works

Jan 3, 2021

Alison Harris

Building Your Content Library — Eight Ideas to Get Started

The most powerful way to connect with B2B customers is through education — people are eager to learn, and providing the information they…

Dec 27, 2020

Building Your Content Library — Eight Ideas to Get Started

Dec 27, 2020

Alison Harris

Alison Harris

All things B2B marketing. Former virtual CMO, now in-house bizdev. I founded content calendar software PlanITPDQ. Constantly curious. alisonhms[at]gmail.com

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